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Social learning

Starting at a very early age when we see members of our group perform a task our brains literally reward us for following in their footsteps.

Conformity is how we become socialized but it can also cause us to develop bad habits or repeat past wrongs.

An explanation by Jonah Berger, author of Invisible Influence, in an episode of Brain Games about the reasons and consequences of groupthink. A cultural phenomenon that arises when group members primarily pay attention to maintaining agreement and unity in decision-making rather than a critical consideration of the facts.

To positively influence ingrained habits and help people think outside their social boxes, it's often necessary to make new connections and start a dialogue with "strange" individuals and corporate rebels, outside the organization's field of vision. In the words of Bob Proctor: If the paradigm does not change, ultimately the results will remain the same from one year to the next.

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